It happens that even the most venerable PR people are faced with a professional challenge for the first time. One of these tasks is the organization of a status event. Not all of us have the opportunity to hire an eventagentur wien for organization, which is why we often have to get by ourselves. And who can ask for advice, if not the event-managers themselves?
What problems are most often encountered during the event, and what should not be forgotten?
Ideally, each event has event partners who support it with their product or products. The main task of the professional organizer is to think over the event so that everything necessary for it will be on the site one day before the event itself.
Since on the date of the holiday, according to statistics, such small issues emerge (which take a lot of time to solve them and get out of the rut) that it is better not to risk it. Example: delivery of alcohol on the day of the event. Never do this for several reasons:
- Trucks tend to break down;
- The human factor is not eradicated (sleep, fall ill and even change your mind to participate in the event is a common thing for people).
How to plan a budget? What little things need to be considered?
The budget is a fairly amorphous definition for example, the specifics of company specifically – partnerships. Do turnkey events exclusively at barter, right up to the site and the performing artists. Example: it is profitable for new venues to provide themselves for events, to attract a new audience and for the media supporting the event to write about the venue.
Of course, in any case, there is a minimum expenditure part the press, invitations and so on. Returning to the first question, this also needs to be done in a few days, in order not to overpay for a new press wall in case of a printing plant failure or if the person, who was supposed to bring typographical products on the day of the event, fell ill, slept through the list of standard reasons.
Does it happen that journalists do not come at all? What to do in this situation?
A professional agency has a number of media representatives who write announcements and reports always remotely. In this case, gifts for supporting the event are delivered by courier. Therefore, if journalists do not come at all, you should work with them after the event.
However, for the status of the event, the media on the site are necessary and sometimes it is better to agree with one of them and put it in the rank of information sponsor. Then, in any case, the editor or his assistant is sent from the editorial office.
What is important to remember when organizing events of different sizes?
The purpose of the event: It happens that when planning events, the organizers “overdo it” and come up with a huge amount of unnecessary content. This often confuses guests and distracts attention from the most important thing – from the customer. Be restrained in your creativity and better focus on one piece, but unforgettable.